Niche

[Ebook] ➦ Niche  ➥ James  Harkin – Johndore.co.uk
  • Hardcover
  • 250 pages
  • Niche
  • James Harkin
  • English
  • 12 September 2017
  • 9781408703267

About the Author: James Harkin

Is a well-known author, some of his books are a fascination for readers like in the Niche book, this is one of the most wanted James Harkin author readers around the world.


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10 thoughts on “Niche

  1. YHC says:

    The story of Gap, Wolfworth, movie business Gone with the Wind and Penguin publisher, Maxwell coffee, Tesco, Starbucks, independent movies to home movie development american series ,The rise and fall of the middle market that targeting on popular taste and try to please all but eventually lost all This reminds me of the long tail theory The 80 20, this 20 % is actually growing in a way that some companies know well to targeting to find places profits inside of this small part of cake.The appearance of internet, social media also accelerate the fall of mainstream market, such as newspapers and song recordings.Targeting smaller groups of audience, you attract the real audience.In the book, the author explained how Obama won the election of 2008, from an unknown candidate compared to Hilary to win the president of 2008 Small group power and big data also helped.Knowing that people want to be special and individual, don ...

  2. Yuan says:

    2011 7

  3. Mariano says:

    It s evident this book was written by an academic it s a good window into the past and how the whole movement around niches developed, however, doesn t give you enough good advice and is stale ate some points

  4. Adam Underhill says:

    Not as good as I thought it would be Read the introduction and you have most of what this book is saying

  5. Samira says:

    There are a lot of books about branding out there This stands out for its smooth eloquence and intelligent, witty analysis A terrific book about modern culture.

  6. Alex Gonçalves says:

    I didn t get through chapter 3 since James Harkin simply doesn t get to the point.