- 292 pages
- Assessing Organizational Communication: Strategic Communication Audits (Guilford Communication Series)
- Cal W. Downs
- 15 January 2018 Cal W. Downs
Communication StrategicPDF #198Thisessential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies Presented in clear, accessible prose are the tools of the trade for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports Throughout, practical examples drawn from the authors' influentialwork in the field help readers understand the realworld applications of the concepts discussed and gain skills for creative problem solving A successor Assessing OrganizationalPDFEPUB orvolume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.