The New Culture of Desire

Best Download [ The New Culture of Desire  ] Author [ Melinda Davis ] – johndore.co.uk
  • Hardcover
  • 272 pages
  • The New Culture of Desire
  • Melinda Davis
  • English
  • 22 March 2018
  • 074320459X

About the Author: Melinda Davis

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The New Culture of Desire A wholly new force is driving human behavior today, and it s turning the world as we know it upside down and inside out Human behavior is now being driven by a new survival instinct a new primal desire that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace The New Culture of Desire reveals and chronicles this present and future brave new world the beginning of Human History Part II According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt now to survive and to thrive Described variously as a secret weapon of the Fortune 100 and a hired gun visionary, Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six year, multidisciplinary study to investigate what makes human beings want what they want and do what they do Originally initiated as a landmark study for big business Davis s client ranks include distinguished companies such as ATT, Merck, Diageo, Procter Gamble, L Oreal, Unilever, and Lucent Technologies , The Human Desire Project evolved into an even larger phenomenon with far reaching implications for all of our lives In The New Culture of Desire, you learn to leverage for your own good fortune, today and into tomorrow the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around Here are just some of the revelations of The New Culture of Desire The unconscious formula that we all use to make choices now Why bliss beats sex, money, and power The new peakexperience the State of O The single greatest unmet consumer need The battle for our interior lives The five strategies we enlist to satisfy the new primal desire and what they mean for your life and your businessHarvard educated and street smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT MTV anthropologist and an arsenal of case histories Quizzes and checklists appear throughout the book to help you diagnose your own desires New marketing models provide new ways to speak powerfully to the heart of your customers true desires This insider s analysis of the most powerful desire driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends Here are some of those cultural trends that you need to know about Magical Thinking Looking for the simple, supernatural solution The Third Sex Having it all Yoda ism New candidates for a god Tribe Crashing The ultimate insiderism Hot Blooded Spiritualism Drumming up the saving graces Raging ianism The rise of the butt kicking babe Pleasure Healing Self indulgence that does you good P Q The Performance Quotient Upgrading the human processorA pioneering work that looks into what people want and why, The New Culture of Desire blows traditional future planning theory and practice sky high, and replaces it with groundbreaking strategies that really work. New Download [ The New Culture of Desire ] author [ Melinda Davis ] For Kindle ePUB or eBook – johndore.co.uk

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10 thoughts on “The New Culture of Desire

  1. Stephanie says:

    This review has been hidden because it contains spoilers To view it, click here p.11 business innovation must follow the lead of the consumer p.222 When making purchase decisions, the consumer cares about three things 1 Product perfo...

  2. Teri Temme says:

    Understanding the primal instincts behind our desires allow us to channel them into proactive and not maladaptive behavior Fascinating read And a bit scary

  3. Fred says:

    Garbage.