Encyclopedia of Major Marketing Strategies

[Reading] ➿ Encyclopedia of Major Marketing Strategies Author Gale Cengage Learning – Johndore.co.uk
  • Hardcover
  • Encyclopedia of Major Marketing Strategies
  • Gale Cengage Learning
  • 04 March 2019
  • 1410389340

About the Author: Gale Cengage Learning

Gale is an educational publishing company based in Farmington Hills, Michigan, the United States, in the western suburbs of Detroit It was part of the Thomson Learning division of the Thomson Corporation, a Canadian company, but became part of Cengage Learning in 2007.The company, formerly known as Gale Research and the Gale Group, is active in research and educational publishing for public and academic libraries, schools and businesses The company may be best known for its full text magazine and newspaper database, InfoTrac, and other online databases accessible from schools and libraries, as well as multi volume reference works, especially in the areas of religion, history and social science.Founded in Detroit in 1954 by Frederick Gale Ruffner, it was acquired by Thomson in 1985.


Encyclopedia of Major Marketing StrategiesEncyclopedia Of Major Marketing Strategies Formerly Encyclopedia Of Major Marketing Campaigns Explores 100 Major Marketing Strategies For Some Of The Top Global And Emerging Brands And Social Movements From 2015 2018 Entries Profile Major Product Service, Mobile App, Social Media, Brand Development, Packaging, And Other Media Strategies Each Essay Provides A Situation Analysis, Information On The Target Market, Marketing Strategy Tactics, And The Outcome Essays Are Aligned To The Strategic Marketing Framework Ensuring That The Marketing Strategies Can Easily Be Utilized In An Academic Environment As Case Studies, Or Illustrative Examples Often Times Described As War Stories By Professors.

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